Description
Media + Data Science is one of the fastest growing disciplines at AKQA with executive support, a global team, a proprietary trading desk, big data stack, and a wide set of professional tools. With our focuses on programmatic media, search, and negotiated media, we are helping our clients to build the future of their businesses.
Campaign Managers at AKQA play a critical role in driving client success through the daily execution, development and optimization of paid search campaigns. They are detailed oriented, self-starting individuals, with the desire and capacity for learning, in a high - growth, fast paced environment and strive to grow their skill set in an ever-changing digital landscape.
Job Responsibilities
• • Set up, traffic, and optimize paid search campaigns, leveraging industry- standard campaign management tools (DoubleClick Search, AdWords, Gemini Advertiser, Bing Ads Editor)
• Develop and maintain excellent working relationships with search engines and ad networks as required
• Facilitate the development and testing of landing pages, ad copy creation, and keyword lists
• Monitor ongoing campaign performance
• Troubleshoot and contribute to account strategy
• Execute daily campaign management and optimization to ensure successful performance
• Proactively alert Digital Media Supervisor of any inconsistencies or issues including underperformance, over pacing, or any other campaign-related issues
• Aggregate weekly reporting using 3rd party & 1st party reports
• Provide performance analysis and contribute to high-level strategic development
• Design process for syncing creative teams with media team, publishers, developers, etc.
• Manage internal teams, deadlines and workflow to ensure adequate development and approval time
• Manage overall team workflow and resourcing requirements
• Join corporate client status meetings to maintain insight into ongoing projects and balance client priorities
Skills & Experience
• Bachelor Degree in Any of the Following Areas: Advertising, Marketing, Business Administration
• Must be Fluent in English and Spanish, with excellent written, and verbal negotiation skills (TOEFL/TOEIC certificate is preferred/Third language is a plus)
• Advanced use of Excel (pivot tables, charts and graphs, macros, formulas and functions (LOOKUPS), filtering)
• 2 - 5 years experience with AdWords, Bing or other Search advertising, SEM platforms, etc.
• Knowledge of Search Engine Marketing (SEM) including: industry trends, keyword analysis, pay per-click campaigns (PPC)
• Excellent critical thinking and problem-solving skills
• Ability and willingness to learn new technologies and tools
• Demonstrate the ability to leverage quantitative thinking to manage campaign success
• Solid organizational skills including attention to detail and multi-tasking skills
• Excellent interpersonal and communication skills.
Qualities & Characteristics
• You are passionate about Search Engine Marketing (SEM) and strive to exceed client goals and contribute to the overall success of AKQA Media & Data
• You have the ability to function effectively as part of a diverse team, producing high-quality error free work in a fast-paced work environment
• You are eager and willing to learn new technologies and tools
• You are analytical with a drive to truly understand a client’s products and goals, and leverage that information into actionable recommendations and
long-term strategic roadmaps
